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Search Engine Marketing

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What Is Search Engine Optimization?

Search Engine Optimization is a practice of increasing the quantity and quality traffic to your website through organic search engine results. Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP). These visitors can then potentially be converted into customers. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

Why Search Engine Optimization(SEO)?

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
Your website will be found on Google, Bing, Yahoo etc. on natural or organic searches
 It focus on long term marketing and cost effective to helping a business
SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
Helps you survive among your competitors in search results
Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.